Independent graphic design practice · Hong Kong

Design that survives the wall — and the thumbnail.

grid studioo draws posters, Instagram posts, name cards and web pages — the four things that decide whether a brand looks considered or improvised, usually in the two seconds before anyone reads a word.

Practice
One person, four formats
Based
Hong Kong, working remotely
Booking
Taking briefs now

01

Selected work

11 pieces

Name card for a jewellery label: the word Aesthetic set in a tall serif over black-and-white fabric swatches and a cropped photograph of a diamond necklace, on an off-white ground.
N.01

Aesthetic

Name card · 90 × 54 mm · typographic collage

Menu poster on kraft brown: a ribbon header reading Coffee Menun, two price lists for coffee and non-coffee drinks, and opening hours between botanical corner ornaments.
P.02

Coffee Menun

Poster · menu layout · kraft ground

Promotion poster: a green suede shoe crossing a torn-paper edge, with a heavy sans headline over a white script, and 70 percent off below.
P.03

New Arrived

Poster · seasonal promo · cut-out product

Social post on kraft brown: a scattered field of coffee beans with three illustrated brewing vessels walking on thin legs.
S.04

Bean Parade

Instagram · 4:5 · pattern + illustration

World Book Day post: three photographs of children reading above a cream panel with large bilingual type and the date 4/23.
S.05

World Book Day

Instagram · 4:5 · event campaign

Yoga class post: a studio class photographed beneath a sky-blue panel that pairs what you want with what you do.
S.06

Yoga Lesson

Instagram · 4:5 · class campaign

Tutoring class post: two schoolchildren against a cartoon sky with speech bubbles, above a two-column timetable and a contact number.
S.07

Tutoring Class

Instagram · 4:5 · schedule post

Coffee name card: Freshly Brewed over a heavy serif wordmark, with a hand-drawn smiling cup and an IG code box.
N.08

Freshly Brewed

Name card · 90 × 54 mm · illustrated mark

Produce name card: aubergine, pear and tomato illustrations across a pale sage ground, with a serif wordmark and an outline slogan.
N.09

Solgon I

Name card · 90 × 54 mm · illustrated set

Minimal name card: a deep navy circle with a small pink face, set off-centre on white.
N.10

Smile

Name card · 90 × 54 mm · two-sided mark

Botanical name card: soft green leaves crossing a pale lilac ground, with a high-contrast serif wordmark, slogan and address.
N.11

Solgon II

Name card · 90 × 54 mm · botanical back

Every job is quoted after the brief — scope, formats and rounds agreed in writing before anything is drawn. Web pages are shown on request: a built page does not survive being reduced to a thumbnail. Swap any piece for a newer one at any time; the grid is built to take it.

02

What you can commission

Four formats, one grid.

Poster

One image, no scroll. A poster has to work from across a room and then again from a phone camera.

  • Concept and layout, two directions
  • Typography set by hand, no template type
  • Print-ready PDF with bleed, trim and crop marks
  • Ink and paper recommendation for the printer you use

A0 · A1 · A2 · A3 — single sheet or short series

Instagram post

One post, or a set of nine that reads as one object when it lands in the grid.

  • Layout system for a single post or a carousel
  • Image direction, crop and colour notes
  • Copy set into the layout — words supplied by you
  • Exports at 1:1 and 4:5, named so the set stays in order

Feed · stories · carousel — designed for the crop, not around it

Name card

90 × 54 mm, the only place where a brand is held in the hand and read at 30 cm.

  • Two-sided artwork, front and back as one idea
  • Stock, ink and edge chosen before layout, not after
  • Print-ready files, both sides, with die lines where needed
  • A digital proof so nothing is approved unseen

Single card · team set · matching letterhead on request

Web page

One page that has to hold the whole brand — usually the first proof that the posters, posts and cards were one system all along.

  • Single-page site or landing page, designed and built
  • Layout that holds from a phone to a wide screen
  • Handed over as finished HTML — no subscription tied to me
  • Hosting, domain and upkeep quoted separately, only if you want them
  • Images cropped and named to match the print assets

One page · responsive · HTML files · hosting and domain on request

Rates are quoted per brief. Scope, formats and rounds of revision are agreed in writing before the first sketch — a fixed number, not an hourly guess. Web pages are delivered as HTML files; hosting, domain and upkeep are not part of that number and are quoted separately if you want me to arrange them.

03

Process

Three steps, in this order.

  1. 01

    Brief

    You tell me what it has to do, where it will be seen, and when it is needed. I answer with scope, formats, inks and a fixed quote — usually inside a day.

  2. 02

    Draw

    Two directions, shown as real type at real size. You choose one; two rounds of revision are included. Nothing gets printed before the stock is decided.

  3. 03

    Handover

    Print-ready files, screen exports, the built page, and a one-page spec sheet — so the next printer, or the next developer, can pick the job up without asking me anything.

04

About

grid studioo is the working name of an independent designer in Hong Kong. The practice is deliberately narrow: print, social graphics and single-page websites, made by one pair of hands from first sketch to finished file.

Most work starts from a constraint — one ink, one photograph, or a word that has to stay legible across a room. The grid comes after that decision, never before it.

I take a small number of commissions at a time, so each one gets a full set of proofs instead of a place in a queue.

Formats
Poster · Instagram post · Name card · Web page
Deliverables
Print-ready PDF, PNG exports, HTML handover, spec sheet
Languages
English · 繁體中文
Studio
Hong Kong — works remotely
Availability
Taking briefs now

05

Tell me the format, the deadline, and what it has to do.

mishellahkwan@gmail.com @grid.studoo

Reply usually within one working day. WhatsApp opens a chat straight away and is the quickest route — quotes are fixed before any drawing starts.